Realme expands its premium portfolio with the most affordable pop-up, full-view smartphone, realme X, and a new budget value-king, realme 3i

  • Powered by Snapdragon 710, 20W VOOC 3.0 Flash Charge, the latest in-display fingerprint technology, and a 48MP Sony IMX586 primary camera, realme X  is the most affordable pop-up full-screen smartphone in the market
  • ·       Realme X comes in 4GB RAM/128GB ROM and 8GB RAM/128GB ROM, priced at INR16,999/- and INR 19,999/-
  • Realme 3i powered by MediaTek Helio P60 and a massive 4230mAh battery comes in two variants: 3GB RAM + 32GB ROM for INR 7,999/- and 4GB RAM + 64GB ROM for INR 9,999/-

 

New Delhi, July 15, 2019: Realme, the No. 1 quality and emerging smartphone brand in India, has today launched two of its models – realme X and realme 3i – that will exceed the expectations in terms of design, performance, and quality. Realme X is designed to deliver the most affordable, true full-view experience with the latest in-display fingerprint technology to its customers and is powered by Snapdragon 710 processor and a 3,765mAh battery with 20W VOOC 3.0 Flash Charge. The premium offering features a dual rear camera setup with Sony IMX586 48MP and 5MP sensors, while the front camera comes with a Sony IMX471 16MP sensor. Realme X comes in two variants – 4GB RAM + 128GB ROM at INR16,999/-  and 8GB + 128GB ROM at INR 19,999/-  – and is available in two colors: Polar White and Space Blue.

 

Realme X will also come in two limited editions:

  • The realme X Spider-Man Edition (along with a special gift box and a customized UI) will be available for purchase at INR 20,999/-
  • The realme X Master Edition is designed by the top Japanese industrial design expert, Mr Naoto Fukasawa. These two are inspired from ‘Onion’ and ‘Garlic’ – two seemingly ordinary foodstuffs that add unmatched flavour and character to any cuisine – and leapfrog current design principles to provide users with an uncompromising usage experience. The realme X Master Editions are priced at INR 19,999/-

 

Realme has also introduced another “Design Redefined” budget offering, realme 3i. Powered by MediaTek Helio P60 and a monster 4230mAh battery, it delivers the perfect combination of powerful performance and long-lasting battery performance. The 13MP primary + 2MP secondary cameras provide Indian users with access to the one and only Nightscape mode in this price segment. The new budget value-king comes in 3 catchy colors with a smudge-free diamond-cut design: Diamond Black, Diamond Blue, and the bold Diamond Red. With all these premium features, realme 3i can be purchased at INR 7,999/- for the 3GB RAM + 32GB ROM variant and INR 9,999/- for the 4GB RAM + 64GB ROM variant.

 

The first sale of realme X will be at 12PM, July 24 on Flipkart and realme.com/in/, but for the fans who “Hate-to-wait”, realme X will also be available for sale on realme.com/in/ and Flipkart from 8 PM on July 18. Consumers can enjoy 10% instant discount with SBI Credit Cards on realme X and no cost EMI upto 6 months. Realme 3i, on the other hand, will be available on Flipkart and realme.com, with the first sale going live from 12 PM on July 23.

 

Realme X Spider-Man Edition has already been sold out during blind-order and consumers can finish the remaining payment process from July 22 to July 26. The realme XMaster Edition will be available soon for sale.

 

Announcing the launch, Mr Madhav Sheth, Chief Executive Officer – realme India, said, “The launch of our latest smartphones, realme X and realme 3i, underlines our brand promise of ‘Dare to Leap’ by delivering superlative performance, design, and quality. realme X, for instance, offers the most affordable and practical pop-up, true full-screen experience in its category and comes equipped with several top-of-the-line features such as Dolby Atmos and the latest in-display fingerprint technology. We are also delivering the most cutting-edge technology in the sub-9k category with the launch of realme 3i, ensuring that first-time smartphone buyers and mass consumers across India have access to best-in-class features and innovations.”

 

“In addition to the theatre and home, Dolby Atmos transforms the way you experience audio on mobile, enabling immersive and spectacular experiences on the go. The Dolby Atmos on realme X will enhance content on popular mobile applications & will turn the smartphone into an entertainment hub,” said Ashim Mathur, Senior Regional Director Marketing, Dolby Laboratories.

 

realme X: Embracing speed and power

 

Built on Qualcomm’s 10nm Snapdragon 710 processor, realme X employs the Kryo eight-core architecture, achieving a clock speed of up to 2.2GHz. The Adreno 616 GPU guarantees real visual sense and more efficient and advanced 3D image rendering. The Snapdragon X15 modem helps download files faster and gives a significant boost to its Wi-Fi coverage capacity.

 

The 14-bit Qualcomm Spectra 250 ISP supports still-image capture of up to 32MP and video capture in Ultra HD 4K. It also ensures motion compensated temporal filtering and accelerated electronic image stabilization while making sure that there is no shutter lag.

 

The LPDDR4X enables a 15% performance boost at 17% less power consumption while minimising the size of the storage device; this translates into an excellent cost-performance ratio. It also features UFS 2.1, the current cutting-edge of ROM technology, to offers lightning-fast speed and 35% less power consumption than the traditional EMMC solution. As a result of these innovative technologies, realme X ensures smoother device usage and casual switching between apps, regardless of how many apps are running at the same time.

 

realme X also features game space and game assistant for a smoother gaming experience. while game space stores all the games in one place, making it easily accessible to users, game assistant allows them to take quick snapshots and screen recording during the gameplay while ensuring less distraction from incoming calls, SMS, etc.

 

The powerful engines – Hyperboost 2.0 and Game Boost 2.0 – perform real-time prediction of the phone’s status and efficiently allocate relevant resources, thus avoiding any possible lag. This significantly reduces the stutter and thus delivers better gaming experience to users.

 

realme X: Super narrow black bezel, super high screen-to-body ratio, and notch-less full screen

 

realme X offers a more immersive viewing experience to users with the help of a precise glue dispensing technology. The Corning Gorilla Glass 5 makes the 6.53-inch screen more durable and offers more viewing clarity to users when it comes to watching videos and browsing pictures.

 

The brand has also leveraged its elevating camera and light-sensing fingerprint screen unlocking technology, which are the real reasons behind realme X’s high screen-to-body ratio of 91.2% and a fullscreen ratio of 19.5:9.

 

realme X: Light-sensing in-display fingerprint sensor

 

realme X comes with the latest Goodix optical fingerprint sensor, giving it a 44% larger unit pixel size despite having the same pixel quantity. This technology increases the total pixel size from 5um to 7.2um – an expansion in the dynamic recognition range of the screen by 30% that enables users to enjoy a superfast fingerprint experience.

 

realme X: VOOC 3.0 Flash Charge and one-of-a-kind AI freezer technology

 

The AI freezer technology used in realme X senses and freezes apps, thus ensuring automatic power saving to maximise the battery life. With the latest 20W VOOC 3.0 flash charge, while the QC 4.0 fast charge only supports 18W, the device can bring a near-empty battery back to life in a flash. Moreover, it cools down the phone by significantly reducing the heat generated during high-intensity usage.

 

realme X: Facilitating a High-end Photography Performance

 

realme X’s 16MP pop-up super selfie camera comes with an f/2.0 aperture and Sony IMX471 image sensor, with a built-in Quad Bayer four-in-one pixel binning technology that increases a single pixel to 2.0μm. This ensures great selfie quality in low lighting and better skin tone restoration of pictures taken at night.

 

It also features a pulse motor that reduces the elevating process to just 0.74s, ranking it amongst the industry leaders in terms of camera response. Sensor integrations are made to detect falls and other accidents, thus ensuring that the super selfie camera auto slides back in to prevent damage.

 

realme X’s dual rear camera setup at the back is designed on Sony’s flagship image sensor IMX586 with a 48MP pixel resolution to deliver a resolving power never seen before in the category. The 1/2.0-inch sensor, combined with an f/1.7 aperture, naturally ensures higher light feed and much better imaging quality. With the Quad Bayer four-in-one pixel binning technology forming a 1.6um pixel resolution, realme X delivers better camera performance even in dim lighting and with higher photo sensibility.

 

The super Chroma Boost mode ensures better imaging effect and more options of colors and styles. The AI engine allows realme X to recognize the scene data and images, and uses its unique human visual model to restore the real details, brightness and color in the eyes of people, and touch them up properly. The pixel-level color mapping algorithm is then used to shape clearer, high-quality images.

 

Catering to the increasing demand of group selfies with beauty mode differences between different genders, realme X has introduced a group selfie mode that supports group beauty for up to four people simultaneously. There are different 3D and touchup templates that automatically resonate with males and females, offering a more suitable makeup effect.

 

realme X also leverages the most advanced version of Nightscape, a night scene algorithm that further optimises pictures taken in the night mode while giving it a brighter and more natural skin tone. This feature effectively controls the exposure of highlighted parts and offers detailed pictures even in extreme weak lighting conditions.

 

The creative combination of AI technology and the multi-frame engine technology in realme X achieves noise reduction, handheld anti-shake, highlight suppression and dynamic range improvement. This enables the user to take stunning night view pictures whose brightness and details are beyond human eye visibility.

 

realme X: Dolby Atmos for a premier entertainment experience

 

With support for Dolby Atmos immersive audio, realme X will transform your mobile entertainment experience. A leap forward from surround sound, Dolby Atmos delivers breathtaking, moving audio over headphones and built-in speakers that flows above and around you. You’ll feel like you’re inside the action as the sounds of people, places, things, and music come alive with richness and depth.

 

In addition, the device features premium audio settings created by Dolby – cinema mode, game mode, and music mode –  for an unparalleled listening experience.

 

realme X: ColorOS 6.0 on Android 9.0 Pie

 

The latest ColorOS 6.0 system used in realme X is based on Android 9.0 Pie and adopts a borderless design philosophy to deliver a purer interface. The interface is designed to provide users with all the information that they need in a more efficient manner while improving the overall visual quality and make it more appealing.

 

realme 3i: Born distinctive with a redefined design

 

The intelligent use of 3D diamond colors in realme 3i’s 2D premium body gives it an aesthetic and smudge-free look from the back. It also has a transparent matte UV surface and pearl powder creatively at the back surface that perfectly resonates with the youths’ pursuit of both personality and taste. The device will come in three different colours: Diamond Blue, Diamond Black and Diamond Red.

 

Employing a dewdrop display, realme 3i offers an 88.3% screen-to-body ratio and thus provides a better and more immersive visual experience to users. realme has also used Corning Gorilla Glass 3 to increase the level of protection as compared to its previous models.

 

realme 3i: Created to deliver best-in-class, power-packed performance

 

Leveraging a 12nm architecture that delivers performance comparable to 10nm chipsets, Helio P60 brings a significant improvement in realme 3i by making sure that the power consumption drops by 15%, thus resulting in better performance and user experience.

 

The CorePilot 4.0 installed in the realme 3i ensures smooth task scheduling through effective hardware resource management. This enables the device to run smoothly with less power consumption.

 

realme 3i also comes equipped with a 4230mAh ultra-large battery that makes it superior to other models in this price range. The in-built AI Power Monster also freezes background applications to make sure that energy is allocated primarily to critical tasks.

 

Coming with a 13MP + 2MP dual rear camera setup, realme 3i also employs an AI self-learning feature that learns the usual edit patterns of the user by itself and helps them in capturing better photographs more quickly. Equipped with advanced features such as multi-frame synergy and the anti-shake algorithm, the Super Nightscape mode significantly helps in capturing detailed and quality pictures even in dim light.

 

realme 3i comes equipped with an upgraded 13 MP front camera in 5P lenses further blended with a unique SelfiePro algorithm that ensure clearer selfies in terms of colour and exposure through 296 facial recognition points.

 

 

Product images can be viewed/downloaded here: https://we.tl/t-1RBnITS6re

 

realme launch sale events
Model First sale Price Available platforms Offers
realme X Hate-to -wait sale: 8 PM onwards, July 18, 2019

 

First sale: 12 PM onwards, July 24, 2019

4GB RAM/128GB ROM – 16,999/-

 

8GB RAM/128GB ROM- 19,999/-

Flipkart, realme.comand soon in offline stores 10% instant discount on SBI credit cards;

No cost EMI for 6 months

 

Get free Paytm First membership worth Rs 750 with benefits up to  RS 20000 onrealme.com

realme X Master Edition Available soon in August INR 19,999/- Flipkart, realme.comand soon in offline stores NA
realme X Spider-Man Edition July 22 to July 26, 2019 INR 20,999/- realme.com NA
realme 3i 12 PM onwards, July 23, 2019 3GB RAM + 32GB ROM INR 7,999/-

 

4GB RAM + 64GB ROM INR 9,999/-

 

Flipkart, realme.com No cost EMI for 6months for realme 3i4GB+64GB

 

 

About Realme

 

Realme is a technology brand that specializes in providing high-quality smartphones with best design and performance. The brand was officially established on May 1st, 2018 by its founder Sky Li and Madhav Sheth in India, together with a bunch of young people who have rich experience in the smartphone industry.

 

Realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones. Realme has launched 8 products, which includes realme 1, realme 2, realme 3, realme 2 Pro, realme 3 Pro, realme U1, realme C1, and realme C2.

 

As per both Counterpoint and IDC, realme has become the 4th largest smartphone brand in India since Q4 2018. CMR has claimed realme as No. 1 Emerging Brand and No. 1 Quality Smartphone Brand in India.

 

For more information, log on to www.realme.com

Thanks & regards,

Ayush Gautam

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